The College of Humanities and Social Sciences is an amalgamation of three Faculties, fourteen (14) Departments, and a Research Centre. The amalgamation was in line with the University’s objective to achieve good governance and academic excellence through the restructuring of academic and administrative units into Colleges.
The Knust School of Business happens to be one of the dominant departments of the College of humanities and social sciences.
Knust School of Business Departments
KSB has four functional academic departments which form the backbone of the school. These departments serve as knowledge centers and are responsible for amongst other things developing new curriculum, developing research outputs, providing career guidance, and graduating students.
Each department is led by a head of department who exercises administrative authority in providing direction and leadership for the department. If you are a prospective student, you will probably end up in one department because of the area of study you might be interested in but irrespective of which department you find yourself in, you will find a supportive environment that is specifically aimed at bringing out the best in you. On these pages we have provided information about our departments.
Department of Marketing and Corporate Strategy
The marketing department at KSB encompasses four areas: Marketing, Strategy, International Business and Entrepreneurship. A marketing education in this department provides students with the opportunity to develop an understanding of the marketing function as well as detailed insight into various aspects of marketing including strategy, buyer behaviour, market research, the internet and new media, marketing communications, sales, and new product development.
The undergraduate and postgraduate International Business Programme offered by the department is the premier International Business programme in Ghana. Lecturers in this department conduct in conduct pioneering research in all aspects of marketing and provide transformative educational experiences that help students realize their potential.
Undergraduate Programmes
The Bachelor of Science in Business Administration Degree has the following specialization
